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Economics and the brain: how people really make decisions in turbulent times

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In a 2008 paper on neuroeconomics, Carnegie Mellon University economist George Loewenstein said: “Whereas psychologists tend to view humans as fallible and sometime even self-destructive, economists tend to view people as efficient maximisers of self-interest who make mistakes only when imperfectly informed about the consequences of their actions.”

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21 February 2016

Longhorn Publishers has posted an impressive 96% jump in their profits before tax for the 6 months ended ...

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We are a team of finance professionals, passionate about growth in the financial markets and with a strong understanding of the politics, economics, companies and industries in the Kenya.

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